For your website to achieve high search rankings and enjoy quality “buyer” traffic, you’ll have to optimise it for search engines, which will help make your website more visible for your target audience. It’s one of the best ways for marketing your coaching business, as you’ll ensure that search engines associate your website with relevant keywords. That way, your potential customers will have a much easier time finding your consulting business.
Although this sounds like a relatively straightforward process, it can be tricky in practice. Google’s algorithms change and update at breakneck speed, which makes it challenging to stay on top of search engine marketing. As an entrepreneur, you want to make sure you get ahead of your competitors and reach your prospective customers as soon as possible, so you’ll have to learn some of SEO’s best practices. Here are some tactics you’ll need to optimise your consulting business:
Produce Quality and Valuable Content
One of the best ways to boost your search engine marketing is to create valuable and high-quality content for your readers. Content creation and SEO are two essential elements of digital marketing that cannot exist without the other. Search engines prioritise websites that produce well-written content with organically-integrated keywords, so web pages stuffed with keywords and spammy links tend to flounder. Thanks to the incredible amount of information that’s available today, your readers will look for the easiest way to get the information they need. If your content doesn’t do that, they’ll probably bounce to another page.
To ensure your visitors stay on your webpage, write informative, relevant, and authoritative content that will add value to their lives. Your readers should walk away with the feeling that they learned something crucial from your website. Doing this will drive more traffic to your pages and attract more links, which will help you rank higher in search engine results pages (SERPs).
Remember, Google wants content that “real people” find valuable so you must still write for humans…don’t think you can trick Google by keyword stuffing. This content you are producing will also become part of your social media content strategy and what you are known for as a brand, so it’s important your focus remains on providing high quality, valuable content that people want to read and learn from.
Use Attractive Visuals
Visuals are an easy yet effective way to engage your audience. Humans are naturally attracted to images because our brain processes these faster than text. Your content will be more digestible to your audience if you complement it with attractive graphics and interactive elements.
Creating your own images for your website is a great way to keep within your business’s brand guidelines while furnishing your content. Ensure that each image you choose communicates the point of your article. As a consulting business, you’ll probably gravitate to using business stock images, but don’t be afraid to mix it up to make a statement and stand out.
Infographics are another way to captivate your customers. It presents massive amounts of data and statistics in a visually appealing way, which makes such dense information more understandable. By integrating different types of visuals into your content, you’ll produce helpful and practical knowledge for your customers.
Research Keywords People Are Looking For
If you want to establish a connection with your target audience, you’ll have to think like them. By knowing the topics they’re interested in and the phrases they use to answer their questions, you’ll find a more accurate and reliable way to link your content to your customers. These terms are known as keywords, and they’re vital to your search engine marketing strategy.
When you look into the keywords that are most relevant to your business, you want to focus on attracting the right people to your website. Focus on the phrases that are popular in your target audience, not the ones that are most popular in your industry. Ensure that the keywords you use are relevant to your consulting business and the content you produce.
You’ll also want to look into how your competitors are ranking for specific keywords. Although these may not be important to your business, it does give a bigger picture of what you need to do to reach the first page. If you need some assistance in finding, monitoring, and analysing the right keywords to use, you’ll want to consult professionals in SEO services.
Stay Updated on Industry Trends
All industries face a rapidly changing landscape, so you’ll want to pay special attention to forums and social networks to learn what your customers are discussing. Your goal is to look at the most popular or pressing industry-related questions that have yet to be answered, which is a golden opportunity for you to answer them in your articles.
Think of SEO and content marketing as integral to the long term strength of your business as a brand
There are numerous things to remember when optimising your consulting business, and putting it all together can be pretty overwhelming. SEO is a continuous process, so it’s crucial to sharpen your strategy and continuously update it. With everything to be done in your business – for your clients and running your business – the best approach may be to have the discussion with someone about what SEO services they can offer to supplement what you are willing to do.
Need some help with your search engine marketing? Let us know at The Adviser Brand! We are a boutique agency that helps businesses deliver engaging web and social experiences by creating brands that truly resonate with customers. Our services include websites, social media marketing, search engine optimisation, and many more. Get in touch with us today to see how we can help you boost your business!