With marketing it’s extremely important to be super relevant, to understand who your ideal client is and to present a message that resonates with them.
Now with coronavirus this has become even more important. If you don’t understand
your audience and what they’re going through right now, you don’t understand the different pain points that they have at this time, their different priorities, then at this point in time if you put out that generic marketing you can be (1) irrelevant, or (2) and even worse inconsiderate in your marketing.
So have a think about what you’re doing with your marketing. What’s your marketing message right now and have you adapted for what’s going on in the market right now?