Are You Staying Relevant?

With marketing it’s extremely important to be super relevant, to understand who your ideal client is and to present a message that resonates with them.

Now with coronavirus this has become even more important. If you don’t understand
your audience and what they’re going through right now, you don’t understand the different pain points that they have at this time, their different priorities, then at this point in time if you put out that generic marketing you can be (1) irrelevant, or (2) and even worse inconsiderate in your marketing.

So have a think about what you’re doing with your marketing. What’s your marketing message right now and have you adapted for what’s going on in the market right now?

Related Posts

Why Focusing is Better Than Pivoting

If your business isn't growing, you don't necessarily need to change what you're selling, you j ..

Read More

Establishing Your Authority With Content Marketing

Content marketing is a great way to establish authority in competitive niches. Here are some id ..

Read More